ABOUT
Forma Label is a female-founded, community-first wellness brand created for women who live life in motion. What began as a line of activewear has evolved into a complete, active-inspired wardrobe designed for every moment of the modern woman’s day. Whether you’re running errands, running marathons, or balancing both, Forma designs effortless, flattering, and high-quality pieces that move with you — wherever you go, whatever you do. Each piece is thoughtfully designed, tested, and perfected to ensure you feel confident, supported, and comfortable in every move you make. At Forma, we believe you can have it all — style and performance, comfort and confidence, ease and elegance. Our mission is simple: to create pieces that empower you to look good, feel good, and move exactly how you want.
OUR FOUNDER
Anete Pedaru has always been drawn to creativity and movement. After studying fashion design, she combined her love for style and wellbeing by founding Forma, a wellness studio in Tallinn— a space dedicated to mindful movement, balance, and community. Through Forma, Anete built a strong and inspiring network of people who shared her belief that wellness is a lifestyle, not a trend. Surrounded by this growing community, she began to see a natural next step: creating something that could live beyond the studio walls. Drawing on her background in fashion, she started developing her own activewear label — one that merges thoughtful design with functionality and comfort. Every fabric, fit, and finish is carefully chosen to ensure longevity, comfort, and effortless wear. Nothing is ever released until Anete feels it’s absolutely perfect — when she knows it not only meets her own standards but will also be loved and appreciated by her clients. Her focus is on creating timeless, high-quality pieces that feel good on the body.
Follow Anete on Instagram @anetepedaru
